Post Graduate Diploma in Sales and Marketing

KNOWLEDGE & SKILLS GAINED

PROGRAM OUTLINE

Post Graduate Diploma in Sales and Marketing - During this program of study, the students gain both theoretical and practical training in the required courses.

Computer Fundamentals and Internet: Introduces to computing fundamentals, internet and windows operating system.

Microsoft Word, Excel, PowerPoint:  Introduces to the skills, training and assessment of computing concepts and techniques to gain proficiency in word processing, spread sheet functions and impact of computing on the present day society.

Financial Accounting I:  Introduces to objectives and fundamental concepts of accounting, analyzing and recording of financial transactions; preparation of income statements; accounting for merchandising business, fund flow analysis, payroll accounting and employer’s payroll expenses.

Business Communication:  Introduces to the fundamental principles of effective business communication in global environment, stressing on the skills necessary for developing, planning, organizing, outlining and editing various business documents.   

Corporate and Business Law I:  Introduces to the study of the legal environment in which profit and not-for-profit organizations operate. The emphasis is on application of law to real life business situations including study of courts & procedure, formations, performance, termination and breach of contracts and remedies thereof; warranties and product liabilities.

Introduction to Business Organization: The course introduces essential business concepts and the relevant and related terminology for a better understanding of the organizations, the environment in which they operate. Students explore principles, theories, concepts and practices of the business world.  Classroom discussion takes place on business entities, social responsibilities, organization structures, staffing, management processes, cultural diversity, and conflict resolution and negotiation.

Financial Accounting II:  Introduces to various categories of capital assets, their amortization and accounting for intangible assets, current liabilities and their classification along with organization and operations of corporations and partnership forms of business.

Business Mathematics: Introduces to the essential concepts of making business related calculations.

Management Information Systems: Provides overview of basic components of processing systems, namely environment, software, hardware, people, behavior tasks, and connectivity. Students will learn about software functionality to support group productivity; access to organizational data and external data; designing and implementing a user interface using software package.

Principles of Microeconomics:  Introduces demand, supply, elasticity, equilibrium, price determination in different market situations, and resource allocation and utilization in a market/mixed economy.

Principles of Macroeconomics:  Covers demand, supply, elasticity, equilibrium, price determination in different market situations, and resources allocation and utilization in a market/mixed economy.

Corporate and Business Law II:  Focuses on the agency relationship, securities regulations, and the legal liabilities of accountants. Covers laws relating to Property, Bailment, Employment Laws, Negotiable Instruments, Bankruptcy, Anti-trust laws, Consumer Protection and Environment Regulations.

Business Values and Ethics: Introduces the categories and framework of philosophical ethics in selected professions and the role of the government and issues of corporate governance.

Managerial Economics: Focuses on the role of economics and the application of economic analysis in managerial decision making. Covers economic forecasting, game theory, production theory, consumer behavior theory, pricing theories and strategies, and macro economics in decision making.

Organizational Change Management: Looks at logical reasons why organizations must change, and why people and companies are resistant to change. Prepares students to institute change and develops skills needed to communicate change for a smoother transition.  Provides tools necessary to effectively manage change in a dynamic technology environment.

Introduction to Marketing: Introduces students to the world of branding, advertising, and marketing, including new tools like Google Analytics and online marketing.

Retail Marketing and Management: Covers merchandising, selection and layout, channel management as well as meeting the challenges of the ever changing world of technology, and the evolving laws and regulations.

Sales Management: Looks at the managerial implications of the various decisions paradigms and models used in sales force management. Focuses on sales force performance and building customer relations with the management.

Marketing Strategy: Focuses on strategic market planning and decision making. Students appraise actual problems facing business.

Fundamentals of Management: Examines management processes, structure and behavior, focusing on the changing nature of management. Emphasis is placed on global management perspectives, individual and group decision making, organization culture and structure design.

International Business and Marketing: Looks at business environments, financial transactions, and international marketing. Also looks at role of multinational enterprise, role of culture, legal technological and political forces including emerging trends and issues related to international management. Examines the impact of economic, cultural, political, legal, and environmental influences on worldwide marketing opportunities.  Explores products, international distribution and promotion strategies.

Total Quality Management: Covers philosophical and conceptual approaches to quality management. Also looks at TQM theory and the framework for developing, implementing, and continuously improving upon an organizational quality culture.

Negotiations: Helps to develop skills and expertise to thoroughly understand the system and culture of negotiation as may be used in analytical frameworks.

Cross Culture Management: Examines the challenges and opportunities of managing cultural diversity in organizations with emphasis on the transnational enterprise. Introduces phenomena of globalization, culture and organizational culture, and cultural synergy. Teaches strategies for hedging cultural; gaps.

Integrated Marketing Communication: Provides framework for examining, analyzing and evaluating various aspects of the marketing communication process. Will enable students to develop a comprehensive integrated marketing communication plan.

Professional Skills: Prepares students with every aspect of their transition into their new career by identifying and teaching essential business and interpersonal skills.  Students receive in class lectures, as well as a private one-on-one appointment with a Career Services specialist to perfect their resume package and interviewing skills.

WHY THIS PROGRAM?

Earning a post graduate diploma in Sales and Marketing opens doors to a vast array of opportunities that become available to the students who choose this popular field of study. The program provides the students with the skills and tools they need to meet the high demand of this rapidly growing field.

ASSOCIATED NATIONAL OCCUPATION CLASSIFICATION (NOC) CODES

After pursuing a Post Graduate Diploma in Sales and Marketing, the graduates are eligible for positions falling under the following NOC Codes

10022 Advertising, marketing, and PR Managers - Advertising, marketing and public relations managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

62010 Retail sales supervisors - Retail sales supervisors supervise and co-ordinate the activities of workers in the following unit groups: Retail Salespersons and Sales Clerks (6421), Cashiers (6611), Grocery Clerks and Store Shelf Stockers (6622) and Other Elemental Sales Occupations (6623). They are employed by stores and other retail businesses, wholesale businesses that sell on a retail basis to the public, rental service establishments and businesses involved in door-to-door soliciting and telemarketing.

4100 Retail salespersons and visual merchandisers - Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays.

Common Job Titles which you can apply for include -  advertising director, advertising manager, director, communications, fundraising campaign manager, business manager, e-business coordinator, marketing manager, promotions manager, sales and marketing manager, department store supervisor, rental service supervisor, automobile salesperson, clothing salesperson, retail sales associate

JOB FUNCTIONS

Retail salespersons perform some or all of the following duties:

• Supervise and coordinate sales associates 
• Assign workers to duties and prepare work schedules.
• Sell merchandise to customers.
• Maintain sales records for inventory control.
• Resolve problems that arise, such as customer complaints and supply shortages.
• Maintain specified inventory and order merchandise.
• Prepare reports regarding sales volumes, merchandising and personnel matters.
• Hire and train or arrange for the training of new sales staff.
• Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease.
• Advise customers on use and care of merchandise, and provide advice concerning specialized products or services.
• Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates.
• Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment.
• Assist in display of merchandise.

Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.

JOB REQUIREMENTS

Completion of secondary school may be required.

A university degree or college diploma may be required by some employers.

Specific subject matter courses or training may be required.

Previous sales experience or marketing experience is preferable. 

Demonstrated sales ability and product knowledge.

EMPLOYMENT AREAS & PROSPECTS

There are numerous job opportunities for Retail/Sales Managers in the field of retail and sales industry in diverse fields. The graduates in the field can contribute towards the strategic sales growth of any business – potentially even their own business!

For more information on employment prospects related to your field, please refer to the recent job listings column on this webpage for real time job openings.